our process

Where DTC brands
come to get influencer marketing right

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Tired of watching other brands do influencer marketing well?

At Kynship, we believe you deserve to have a blueprint for success in influencer marketing. There is so much noise (options, agencies, etc.) trying to "help" only leading to more confusion and we know how paralyzing that can be, especially when you don't have a strategy or the time to execute one for your brand. Leaving you asking the question,

"Where do we even start?"

As a result of connecting hundreds of thousands of influencers with brands, and having visibility into over $350,000,000 in paid media, we created a blueprint that focuses on building communities through sales, not likes.

What usually happens within the influencer marketing landscape is the creator forgets about your brand the second they post and move on to the next business opportunity.

So what if we told you that with a zoomed out, long term gameplan - you could have:

An army of influencers making 100s of engaging organic posts

A constant stream of ad content with usage rights

An ad account setup that tests and scales winning creatives

You’d probably ask us to reveal exactly how it’s possible.
‍
Well, here it is:

The blueprint

3-phase blueprint

We can proudly say, "Start Here," by connecting with us to use our 3-phase blueprint that will give you the strategy to grow your revenue. Stop wasting time and money on old techniques that don't work and start owning an effective influencer strategy built on sales, not likes.

Product seeding

There are three distinct aspects to get right when building a successful influencer marketing program. Scroll through to learn about each one.

The foundation of everything we do is product seeding.

There are no shortcuts in influencer marketing. No industry kept secrets. No hidden growth hacks.
‍
The only path to success is through building long-term relationships with influencers based on giving, not asking - aka, product seeding.

Simply put, product seeding is when brands send free products to influencers with no strings attached (i.e. no expectations on a post in return).

You reap what you sow

You can think of product seeding like planting many seeds, some of which you hope will eventually grow into a strong, healthy plant.

You can probably guess the analogy here ...

Seed = free product gifted to the influencer

Plant = a long-term relationship with the influencer

Here's how it works:

Organic posting

A minimum of 30 influencers (30%) end up posting on average 2-3 assets each, free of cost.

We reach out to a minimum of 500 influencers each month for each of our brands.

A minimum of 100 influencers (20%) opt-in to receive product.

60-90

Pieces of unique, ad-ready influencer generated content.

Paid media

Putting your new library of creatives to the test

In comparison to organic social serving as the beginning and end of your influencer activations, we specialize in redistributing influencer content within your Facebook ad account. Instead of likes or reach, we’re judging performance on ROAS and purchases.

Dynamic Creative Testing

We employ our ad account set-up designed to test and find the winning creatives in a way that doesn’t lose you money in the process.

Sound too good to be true?

Our combined use of dynamic creative testing and cost cap bid strategies allow us to get more creatives out of the learning phase, without burning your marketing budget on under performing ads.

Discover winning creatives, every single month

Let’s face it, the human element is slowly being eroded from media buying. Facebook’s machine learning system knows what people want better than any of us could predict.

So our media buying strategy focuses on feeding the beast with content and letting it work its magic.

With a constantly growing library of new ad creative through seeding - we’re able to regularly discover winners that allow you to increase ad spend without the constant worry of ad fatigue or sourcing UGC.

Case studies

How Create Wellness Is Using Cost Cap Bidding On Meta To Help Them Scale

With sales figures from zero to $175K in just three months and recently surpassing $2M in total revenue, Create Wellness' trajectory is impressive. This case study shows how Kynship’s Influencer Seeding strategy and Facebook ad account structuring with Cost Caps fuel its rapid growth.

Supergut Achieves ‘Unprecedented' Revenue Growth with a 635% Increase in Ad Spend

Supergut not only cut customer acquisition costs but also significantly expanded its customer base and sales channels, including increasing Amazon revenue by 485.41%. This case study showcases the power of having an integrated creative and media buying approach to drive scalable and efficient growth in the competitive CPG space.

How Saltyface Achieved Sustainable Growth Through UGC & Strategic Financial Forecasting

Saltyface wanted to grow but to do so in a way that aligned with the brand's seasonal peaks. Recognizing the importance of seasonality in Saltyface’s business model, we tailored our approach to not only withstand but leverage these patterns to our advantage.

How we grew M&M's DTC sales by 457%

By applying our 3-phase influencer marketing blueprint we were able to generate 110 unique, high quality influencer assets.

Are you ready to take action?

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FAQ

What is influencer marketing?

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What is the average ROI for influencers?

How does earned media value affect ROI?

What is User-Generated Content?

Does influencer following size matter?

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