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The Kynship blog
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Meanwhile, your competitors are growing faster than you...
"M&Ms strives to create a world where everyone feels they belong, and the Kynship team helped us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC driving awareness and conversions for the M&Ms DTC business."
"Consumers are getting numb to the countless ads they see every day as they scroll. Stale creative and paid influencer posts that lack authenticity aren’t helping the rising acquisition costs that most brands are seeing.
Kynship did an awesome job seeding our products to influencers so that we could get genuine feedback and responses. Most people felt compelled to post on their social channels for free. No scripts. No BS. After the campaign, we had hundreds of pieces of user-generated content for our paid ad campaigns. Kynship did exactly what they said they would. I highly recommend them."
“Because of the influencer marketing strategy that Kynship executes for us on a monthly basis, we have already scaled the company up to a $2M brand. In the first three months, we were able to lean heavily on these tactics to become a part of Shopify's top 1% of fastest growing companies.”
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"Working with Kynship was a joy. We approached them because of their unique perspective and approach with integrating paid social and seeding campaigns and the performance did not disappoint. Highly recommend Kynship, especially if you’re looking to move beyond the 'standard' paid social campaigns and approach more from a wholistic business perspective."
"M&Ms strives to create a world where everyone feels they belong, and the Kynship team helped us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC driving awareness and conversions for the M&Ms DTC business."
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We believe product seeding (sending your product out for free) is the foundation of every effective influencer marketing program. Our approach is simple: we build your community of influencers on giving, not asking.
Here is our philosophy of working with influencers: value them as creators much more than distributors. Influencer’s content creation ability is their most valuable asset in comparison to their organic social as a mechanism for distribution.
In comparison to organic social serving as the beginning and end of your influencer activations, we specialize in redistributing influencer content within your Facebook ad account. Instead of likes or reach, we’re judging performance on ROAS and purchases.
"I’ve worked with a lot of agencies and Kynship has been without a doubt the best agency I have found. Efficient processes, great communication, really wonderful people and most importantly they back it up with elite performance."
“Because of the influencer marketing strategy that Kynship executes for us on a monthly basis, we have already scaled the company up to a $2M brand. In the first three months, we were able to lean heavily on these tactics to become a part of Shopify's top 1% of fastest growing companies.”
"Consumers are getting numb to the countless ads they see every day as they scroll. Stale creative and paid influencer posts that lack authenticity aren’t helping the rising acquisition costs that most brands are seeing.
Kynship did an awesome job seeding our products to influencers so that we could get genuine feedback and responses. Most people felt compelled to post on their social channels for free. No scripts. No BS. After the campaign, we had hundreds of pieces of user-generated content for our paid ad campaigns. Kynship did exactly what they said they would. I highly recommend them."
"M&Ms strives to create a world where everyone feels they belong, and the Kynship team helped us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC driving awareness and conversions for the M&Ms DTC business."
"I’ve worked with a lot of agencies and Kynship has been without a doubt the best agency I have found. Efficient processes, great communication, really wonderful people and most importantly they back it up with elite performance."
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