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The Kynship blog
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At Kynship, we connect DTC brands with a wide range of influencers and content creators. Our influencer agency's success is built on a philosophy of giving, not asking. That means:
This philosophy has allowed us to develop a 3-phase blueprint that grows brands through the use of influencers.
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It’s easy to get lost when starting with influencer marketing. There is so much noise in the space (courses, agencies, etc.) trying to "help"—only leading to more confusion.
At Kynship, we’ve connected thousands of influencers with brands and have visibility into over $350,000,000 in paid media. And that’s allowed us to build:
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We believe product seeding (sending your product out for free) is the foundation of every effective influencer marketing program. Our approach is simple: we build your community of influencers on giving, not asking.
Here is our philosophy of working with influencers: value them as creators much more than distributors. Influencer’s content creation ability is their most valuable asset in comparison to their organic social as a mechanism for distribution.
In comparison to organic social serving as the beginning and end of your influencer activations, we specialize in redistributing influencer content within your Facebook ad account. Instead of likes or reach, we’re judging performance on ROAS and purchases.
"M&Ms strives to create a world where everyone feels they belong, and the Kynship team helped us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC driving awareness and conversions for the M&Ms DTC business."
"Consumers are getting numb to the countless ads they see every day as they scroll. Stale creative and paid influencer posts that lack authenticity aren’t helping the rising acquisition costs that most brands are seeing.
Kynship did an awesome job seeding our products to influencers so that we could get genuine feedback and responses. Most people felt compelled to post on their social channels for free. No scripts. No BS. After the campaign, we had hundreds of pieces of user-generated content for our paid ad campaigns. Kynship did exactly what they said they would. I highly recommend them."
“Because of the influencer marketing strategy that Kynship executes for us on a monthly basis, we have already scaled the company up to a $2M brand. In the first three months, we were able to lean heavily on these tactics to become a part of Shopify's top 1% of fastest growing companies.”
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"Working with Kynship was a joy. We approached them because of their unique perspective and approach with integrating paid social and seeding campaigns and the performance did not disappoint. Highly recommend Kynship, especially if you’re looking to move beyond the 'standard' paid social campaigns and approach more from a wholistic business perspective."
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