We’ve connected hundreds of thousands of influencers with brands. So when it comes to influencer marketing, our team is the best in the game.
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Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring.
Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding.
This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Time and time again, he saw the power of influencer's ability to build trust and ultimately, sell product within Facebook and Instagram advertising.
Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson.
From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising.
Here, Taylor was responsible for creating influencer partnerships on behalf of 30+ brands and running Facebook ads in tandem with influencer creative.
Taylor’s wholistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.
To win at influencer marketing you have to be willing to seed products without an agreement to recieve anything in return.
The process we’ve developed works because we trust in the power of content creators, and the quality or brands we work with
Influencer marketing requires a long-term mindset. One that will create new relationships, business partnerships, and a lot of revenue.