Meet Kynship
Here’s a little background of where we came from and where we’re going today.
What is Kynship?
Kynship is an ecommerce growth agency that helps DTC brands between $2M–$100M break through growth plateaus by reverse engineering from both top and bottom line goals, building scalable creative systems, and driving new customer growth profitably.
We start with financial forecasting, building targets around contribution margin, aMER, and profit goals. We solve the creative bottleneck with a fully managed system that delivers hundreds of authentic, high-performing assets from customers, creators, and influencers. And we manage ad spend with strict cost controls that stabilize CAC while uncapping scalability.
Our track record includes scaling Purdy & Figg from $500K to $50M in three years and growing WildBird’s revenue by 10x over two years while maintaining 5 aMER, 30% CM, and 17.5% profit.
The Evolution of Kynship
Kynship 1.0: The Beginning
Back when we first started our agency in 2019, we became known as the product seeding guys. Seeding was (and still is) an incredibly powerful DTC marketing tool and the best way of helping brands dip their toes into the world of influencer marketing. But we quickly realized that without a full commitment to paid media, results were inconsistent.
How we scaled Animalhouse Fitness from 0-$15M in 18 Months
Kynship 2.0: Integrating Paid Media
One of the primary benefits of effective seeding is its ability to rapidly scale creative, which in turn powers paid media growth. We built in-house expertise around Meta and Google advertising, allowing us to provide long-term, systematic growth for our clients on the backend of their seeding success. But again, we realized that new customer growth isn't enough for DTC brands if its not tied to bottom line numbers.
How Create Wellness Is Using Cost Cap Bidding On Meta To Help Them Scale
Kynship 3.0: A Holistic Approach
Today's Kynship starts with your P&L, using bottom line numbers to set effective marketing targets, with a focus on aMER, contribution margin, and profitability. We align spend with the financial outcomes your CFO cares about, and while many people mistake "sustainable growth" to mean "slow growth", we are actually able to scale our clients faster as a result. We can now provide the expertise, systems, and partnership that DTC brands need to grow from $2M to nine figures, and we have the track record to prove it.
From £452K to Eight-Figures: How Kynship Helped Fuel Purdy & Figg’s Explosive Growth
Why Choose
Kynship 3.0?
Our clients have experienced more sustainable growth, happier partnerships, and better results. We're not just in it for the short term; we're here to build lasting success together.
“There are no false promises with Kynship. We have grown a lot with them but everything has always been straight up, honest, and reliable with them. We consider them an extension of our team now and are able to work very closely with all of our Kynship reps on a daily basis.
Kynship has been a huge part of scaling our business through influencer content and Meta ads. Their entire flywheel system for seeding, collecting content, and testing it in the ad account (along with other brand created content) is really where the magic happens.”
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