How we increased Purdy & Figg's new customer revenue by 772%

Client

Purdy & Figg

Services

Full Service

Project timeline

Dec 2021 - April 2022

Niche

Cleaning Supplies

Influencers Seeded

990

Unique Assets

4500+

Project Overview

Over the course of four months, we identified and reached out to 2,000 micro-influencers. All with no strings attached messaging, over 990 influencers agreed to receive the free product with no requirement to post. However, because of the great impression left on them - 56% of them posted for free. This equated to 1,861 total posts across Instagram and TikTok.

We are judged on sales, not likes so what happened when all of this content made it into the ad account? Let's look at the numbers.

Project Results

An incredible decreased CPA (cost per acquisition) by 61.14% while Increasing ad spend by 586.15%.

+690% increase in total orders.

+772% in new customer revenue.

"I’ve worked with a lot of agencies and Kynship has been without a doubt the best agency I have found. Efficient processes, great communication, really wonderful people and most importantly they back it up with elite performance."

‍Jack Rubin - Co-Founder & Co-CEO of Purdy & Figg