How we increased Purdy & Figg's new customer revenue by 772%

Client
Purdy & Figg
Services
Full Service
Project timeline
Dec 2021 - April 2022
Niche
Cleaning Supplies

Project Overview

Over the course of four months, we identified and reached out to 2,000 micro-influencers. All with no strings attached messaging, over 990 influencers agreed to receive the free product with no requirement to post. However, because of the great impression left on them - 56% of them posted for free. This equated to 1,861 total posts across Instagram and TikTok.

We are judged on sales, not likes so what happened when all of this content made it into the ad account? Let's look at the numbers.

Project Results

An incredible decreased CPA (cost per acquisition) by 61.14% while Increasing ad spend by 586.15%.

+690% increase in total orders.

+772% in new customer revenue.

"I’ve worked with a lot of agencies and Kynship has been without a doubt the best agency I have found. Efficient processes, great communication, really wonderful people and most importantly they back it up with elite performance."

Jack Rubin - Co-Founder & Co-CEO of Purdy & Figg

Some great numbers

Revenue generated

$

Volume of influencer content posted

1861

Total amount of Influencers who posted

552

Total assets repurposed into Facebook

4500+

Influencers seeded per month on average

500

Influencer roster

Increased ad account performance by

542%

Decreased cost per acquisition by

-61.14%

Revenue generated

$
1861

Influencers seeded

552

Influencers posted

4500+

Content created

Influencers seeded per month on average

500

Influencer roster

542%

Ad account performance increase

Cost per purchase

-61.14%

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