In 2012, the term "silicone ring" was never searched before on Google. By 2018, QALO was #151 on Inc. 500 List and over 40 million in revenue.
A crucial part of this significant growth was implementing our influencer strategy called Product Seeding or sending product out for free. Because of the vast number of use cases, QALO wanted to get the product into the hands of influencers across many different industries.
Quickly thereafter, pro athletes in games or country music stars in concerts were seen wearing the ring. People were rallying around the brand and had adopted the product. The influencer roster at QALO grew in the hundreds as it led to contracting deals of one-off posts to long-term yearly contracts, ultimately growing the QALO brand of the year.