On average we were able to seed 50 influencers a month with QALO rings, taking the business to new heights month on month. Until one day, we were greeted with this beautiful piece of influencer generated content:
And this was by no means a one off post. Because LeBron truly loved and used the product on a daily basis, he was photographed many times with the QALO ring on his finger.
How much do you think a brand like Nike would pay for a partnership with one of the top athletes in the world?
For QALO, they were able to source high caliber content from LeBron James at the price of COGs thanks to product seeding.