Today we're gonna get into the nitty gritty of paid media, our strategy at Kynship, and how we implement all influencer content to get 150 plus assets.

• The difference between a good ad & a bad ad

• How to effectively launch content into ads

• Max out your ad account with dynamic creative testing

• How to maximize the efficiency of Cost Caps

• Best practices for Facebook/Meta ad account

  • “If you’re gonna launch content into ads, you need to leave your ego at thedoor”-TaylorLagace
  • “Don't try to outsmart Facebook's machine learning system if it gives you the opportunityto leverage it where you can't lose.”-Taylor Lagace
  • “Cost Caps 101-The more creative you have, the more aggressively low you set it.”-Taylor Lagace

Cody Wittick: Twitter

Taylor Lagace: Twitter

Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!