How we grew M&M's DTC sales by 457%

Client
M&Ms
Services
Influencer Seeding
Project timeline
2020-2021
Niche
Snacks

Project Overview

Project Results

By applying our 3-phase influencer marketing blueprint we were able to generate 110 unique, high quality influencer assets, which directly led to 31 million impressions across social channels.

But of course, at Kynship we're judged on sales, not likes. And this case was no different.

The influencer marketing campaign generated a massive +457% YOY sales for M&Ms DTC business. Including a 67% increased in sales of Mother's Day gifts, and a whopping 457% increase in Father's Day sales!

This is what Jarid Lukin, Global Sr. Director at M&Ms had to say about working with us:

“M&M’S strives to create a world where everyone feels they belong, and the Kynship team helps us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC, driving awareness and conversion for the M&M’S DTC business.”

Thanks Jarid, and thanks M&Ms!

Some great numbers

Revenue generated

$

Volume of influencer content posted

258

Influencers posted

64

Total assets

110

Influencers seeded per month on average

Influencer roster

Increased ad account performance by

Increased ad account performance by

Revenue generated

$
258

Influencers seeded

64

Influencers posted

110

Content created

Influencers seeded per month on average

Influencer roster

Ad account performance increase

Cost per purchase

Are you ready to take action?

Join the likes of
Native logo