By applying our 3-phase influencer marketing blueprint we were able to generate 110 unique, high quality influencer assets, which directly led to 31 million impressions across social channels.
But of course, at Kynship we're judged on sales, not likes. And this case was no different.
The influencer marketing campaign generated a massive +457% YOY sales for M&Ms DTC business. Including a 67% increased in sales of Mother's Day gifts, and a whopping 457% increase in Father's Day sales!
This is what Jarid Lukin, Global Sr. Director at M&Ms had to say about working with us:
“M&M’S strives to create a world where everyone feels they belong, and the Kynship team helps us deliver on that purpose by finding influencers that bring our brand to life in a genuine and authentic digital format. By executing influencer seeding programs that meet our brand guidelines, Kynship has helped us generate tons of valuable UGC, driving awareness and conversion for the M&M’S DTC business.”
Thanks Jarid, and thanks M&Ms!