If you have searched influencer marketing online, you’ve probably come across plenty of conflicting information. Who do you reach out to? How do you get started? What even is influencer marketing? It can be incredibly difficult to navigate influencer marketing as a brand if you don’t know what you’re doing. So, in this episode, we’re going to break it down and guide you through the basics so that your brand can start upping the marketing game and increasing revenue.

Listen in as we explain the history of influencer marketing, as well as what we were using for influencer marketing prior to social media. You will learn how Instagram impacted influencer marketing, how we would define what an influencer is and how to execute effective influencer marketing today.

  • The history of influencer marketing.
  • When we started referring to it as “influencer marketing.”
  • How social media changed influencer marketing.
  • Why Instagram was the biggest game changer for influencer marketing.
  • What an influencer is.
  • The different names for influencers and what they mean.
  • How influencer marketing has changed over the years.

  • “Influencer marketing has always been around, we’ve just never called it an influencer until 2014.” - Cody Wittick
  • “The social media rise, and specifically Instagram, brought about influencer marketing.” - Cody Wittick
  • “Influencers are people that can create great content.” - Taylor Lagace

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